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ROI: Return on Investment

Prove the value of your solution when you show the benefits & ROI, Return On Investment. 

To win new orders, you want to show how your solution has solved an identified problem for similar client organisations. Then quantify the benefits, ideally by illustrating the Return in Investment (ROI).

People buy in order to either a) feel better or b) solve a problem. For B2B sales, it’s usually the latter. The ‘problem’ usually relates to reducing costs and/ or increasing revenue and profits – or both.

In the Case Studies we develop, there are a number of ROI metrics that can be used.

Savings – both cost and time savings – are often the simplest measure. (The more personalised the service, the more quantified ‘time savings’ features as a compelling metric).

Other ROI metrics include internal rate of return (IRR), net present value (NPV), break-even analysis and total cost of ownership (TCO).

For each application story we generate this information from interview and analysis and use of background industry statistics and additional research.

The goal: to prove your solutions have an ROI. We demonstrate a) how your solution will contribute to producing savings or increasing revenue and b) that the results are measurable.

If you’re selling a service

If so, how do you calculate ROI?

ROI’s main application is in evaluating one-off investments for capital projects. But if you are selling a service – such as marketing – it’s technically an expense, rather than an investment. So it’s a P&L item and not a balance sheet item.

Net cash flows may be what really matters for evaluating services. Performance measures such as net profit are calculated by subtracting relevant costs from revenue.

To gauge the effectiveness of your service for a client, we might also factor in the strategic goal of the total investment the company makes and the impact on intermediate processes.

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Report: How to win New Business with Case Studies

Are you trusted?Selling successfully requires building trust and showing the value you deliver in all your on-line marketing – even before any direct contact with a prospective client.Why? Because today’s business buyers don’t contact suppliers directly until 57% of the purchase process is … Read on >>

A Video Showcase for your News & Case Studies

High quality, low-cost video is now available to showcase your organisation, with your latest news and successes.Because you are busy, we do all the work, so you get the best from the medium - including developing the brief and advising on the target audience and 'delivery' - where to load the … Read on >>

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